Posts Tagged ‘ google ’

Search Engine Ranking Factors and Sensors

December 6, 2009
By Jeff Selig
Search Engine Ranking Factors and Sensors

According to Matt Cutts at Google, there are some 200 variables in the Google Algorithm.  Each factor unto itself is less than the sum of the parts. The key idea is to efficiently compute for each sensor an estimate of the probability that it matches the query and process sensors in the order of...
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Search Engines, keyword stuffing and spam

October 10, 2009
By Jeff Selig
Search Engines, keyword stuffing and spam

Photo by pyratorKeyword stuffing is a technique used – and overused – by SEOs to recharge keywords on a site so that search engines find it more relevant to those particular keywords. This technique is based on one factor that search engines weighed to determine the relevance of a document X for a keyword.This...
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Somethings are better left unsaid, Robot.txt

October 7, 2009
By Jeff Selig
Somethings are better left unsaid, Robot.txt

Robot Exclusion Protocol Search engines or crawlers that work launching their robots on the hunt for your website pages, that will be added to their database, for later inclusion and indexing, check the contents of your robots.txt file too. This file is placed in the root directory of the web site and is a plain text...
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