What is the “Google Slap”?
Recall that the slap is an act of “punishment” by google to websites, consisting of
A degradation of the Quality Score for our Adwords campaigns (rising sponsored links)
Organic Positioning degradation (drop in positions not patocinados links)
A degradation of Page Rank (loss of authority in the network)
Which adversely affects our SEM, our...
Read more »
a.
AdWords BasicsGoogle and Google AdWords – 5 min.QuizBasic AdWords Features – 5 min.QuizBenefits of AdWords – 4 min.Quizb.
AdWords PoliciesLink Policy – 7 min.QuizEditorial Policy...
Read more »
we recently ran some tests dissecting some campaigns and creating 8 Google AdWords campaigns from one. We wanted to see whether traffic would be decreased or increased. Our test confirm breaking down campaigns and getting as granular as you can definitely pays off. It’s better to organize multiple keywords under various campaign groups.
Use the...
Read more »
