Posts Tagged ‘ Display Ads ’

Banner Ad’s standard sizes

June 18, 2009
By Jeff Selig

Interactive Advertising Bureau (IAB). There are several packs of banner sizes that comply with the IAB’s guidelines: Rectangles and Pop-Ups pack, Banners and Buttons pack and Skyscrapers pack.Rectangles and Pop-Ups pack: * Medium rectangle 300 x 250 px * Square Pop-Up 250 x 250 px * Vertical Rectangle 240 x 400 px * Large Rectangle 336 x 280...
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Search Ads Vs. Display Ads?

November 6, 2008
By Jeff Selig
Search Ads Vs. Display Ads?

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas. Why Not Use Both? Perhaps you should consider using a...
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