Photo by Andrea Methods, systems, and apparatus, including computer program products, for linking to an intra-document portion of a target document includes receiving an address for a target document identified by a search engine in response to a query, the target document including query-relevant text that identifies an intra-document portion of the...
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What is the “Google Slap”? Recall that the slap is an act of “punishment” by google to websites, consisting of A degradation of the Quality Score for our Adwords campaigns (rising sponsored links) Organic Positioning degradation (drop in positions not patocinados links) A degradation of Page Rank (loss of authority in the network) Which adversely affects our SEM, our...
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Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear that increasing traffic alone won’t solve the business problems of newspapers, it’s all they’ve...
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Web statistics, Web metrics, web analytics, web stats and site stats.What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends. Analytics is the act of distinguishing categories within recorded stats, and analyzing for any patterns...
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Photo by megThere are certain companies I am a huge fan of and others, well, they just cant seem to get of their own way sometimes. how to measure a companies potential success in the market place? How quickly and how well a company responds to customer feedback. Integrating and implementing the feedback into...
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The other day on twitter I mentioned a dramatic change in the way the New York Times was creating their content and the start of a new in linking strategy for them. Wikipedia does have an incredible internal linking structure. And now it appears as if the NYT is going to try and become the...
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What is a feed? Feeds, also known as RSS feeds, XML feeds, syndicated content, or web feeds, contain frequently updated content published by a website. They are usually used for news and blog websites, but are also used for distributing other types of digital content, including pictures, audio, or video. Feeds can also be used...
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Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and why Google is a thief, stealing their content. In the interview Rupert Murdoch talks about their plans on charging for their online news, as well as removing all information about Google from their web services...
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Social Media Dashboards Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Are you listening to your market? People are engaged in conversations with each other about your company, your brands, your products and your services. They are also reaching out to you with insights, suggestions, stories, and sometimes,...
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There are four commonly used terms when discussing site traffic: page views, visits, unique visitors and time on page/sitePhoto by stallioA visit comprises the activity on a site caused by single computer within an arbitrary time-out period. The industry standard is 30 minutes. A combination of the IP address and a cookie helps identify...
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Domain Registration Date: Per Google’s patent(s), the Age of a Domains Registration is a factor.  However, the value of such is, like all other factors, open to speculation. More important is for how long the Domain Name is currently registered. A longer term serves to demonstrate an intent to commit to remaining active...
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United States Patent Application 20070143345Kind Code A1Jones; Michael T. ;   et al. June 21, 2007ENTITY DISPLAY PRIORITY IN A DISTRIBUTED GEOGRAPHIC INFORMATION SYSTEM Abstract A system for ranking geospatial entities is described. In one embodiment, the system comprises an interface for receiving ranking data about a ...
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Ranking Domains Using Domain Maturity Invented by Janine Crumb, Krishna C Gade, Rangan Majumder, Vishnu Challam Assigned to Microsoft US Patent Application 20080086467 Published April 10, 2008 Filed October 10, 2006 Abstract Ranking domains for search engines is provided herein. To rank a domain, contributing domains associated with the domain are identified. ...
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Photo by Intersection ConsultingHow best to measure a blogs worth? I have been thinking about the value of a blog post and the content residing on a blog.  More importantly, what value and how do readers and other bloggers treat your posts and in turn what ideas did the original post provoke within the reader and community. A...
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Photo by Jason MichaelWhat is Performance Marketing Lets define Performance Marketing:  the practice of targeted marketing to generate consumer behavior. The behavior may be a purchase, registration, click, forward something to a friend, download a white paper,  click a chicklet, etc.. In this vision, the big difference in branding, is that it aims to generate...
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