Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...
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Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as trackingall visitors to both dogs.example.com and www.example.com, with data for both showing in the same report profile only...
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Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:Stability – ensuring that the service has very good uptime Security – protecting users from malware and phishing...
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With all but just a few exceptions  I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmenvar addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, google, facebook, reddit, live, more';
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Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words,  images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in a...
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Photo by Mr_SteinIn HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. The structure of HTML is based on logic, order, and syntax and is, therefore, relatively simple to use. You should basically think of your HTML elements as the organizational and visual formatting...
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Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages. If that doesn’t sound broad enough, according...
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According to Matt Cutts at Google, there are some 200 variables in the Google Algorithm.  Each factor unto itself is less than the sum of the parts. The key idea is to efficiently compute for each sensor an estimate of the probability that it matches the query and process sensors in the order of...
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These tips, tools and metrics for analyzing your website, on page and off page ranking factors alike, are all levers to pull and lenses to measure your website by. Understanding what sensors the search engines take into account will help you ascertain the ranking potential, indexing and positioning problems of your web site for...
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Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets. - E.marketer published that 54% of American Internet users use social networks … - It is estimated that by 2010 98% of Generation Y will user of social media. So...
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Photo by pdxdiverGoogle recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1) Analytics Intelligence with Custom Alerts Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns over...
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Google has launched Site Performance, an experimental feature in Webmaster Tools that shows you information about the speed of your site and suggestions for making it faster. This is a small step in Googles larger effort to make the web faster. Studies have repeatedly shown that speeding up your site leads to increased user retention...
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Photo by Angels GateWhat Is Drop shipping? Drop shipping is simple; you place products for sale on your own eCommerce web site. You don’t stock any of these products. Then you take orders and payments directly from customers. Once you have made a sale, you simply collect your customer’s payment. After you have taken the order...
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Photo by johnbullasGoogle Analytics now provides a new Asynchronous Tracking Code snippet as an alternate way to track your website! Think of the asynchronous tracking code snippet as a script that uses a “separate lane” to handle part of the processing of your webpage. As the number of cars (or in this case, scripts on...
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When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say.  Inbound Marketing needs to work with Search, both paid and organic, Email marketing and Social Media outreach. Social Media Media are...
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