Social Media Metrics

Social Media Metrics

Bayesian Algorithm for Search

January 25, 2010
By Jeff Selig
Bayesian Algorithm for Search

Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution of promising solutions. To obtain the structure of Bayesian network,...
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Posted in Commentary & Analysis, SEO Analysis, Search Marketing PPC, Social Media Metrics | 1 Comment »

What Does a Social Media Community Manager Do?

January 24, 2010
By Jeff Selig
What Does a Social Media Community Manager Do?

One of the star players in Social Media is the “Community Manager”. Responsible for the management and revitalization of communities on a Companies or Causes site. 1 .- Sites embody a community of real people with faces, voices and names. And gradually, they will produce many experiences, the constant generation of experiences that seek to...
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Posted in Search Marketing PPC, Social Media Metrics | 3 Comments »

Web Analytics, Magicians of Metrics

January 21, 2010
By Jeff Selig
Web Analytics, Magicians of Metrics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Jim Sterne, founder of the Web Analytics Association, said it well in a recent article: “Between the technical expert and the business managers are a new breed: the analysts. An analyst must have technical skills...
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