Author Archive

Ebay’s QCP algo and EPC

February 14, 2010
By Jeff Selig
Ebay’s QCP algo and EPC

Photo by extranoiseThe QCP algorithm uses a combination of metrics to assess the EPC that you will be paid for the traffic you have driven. In addition to looking at the revenue driven by yesterday’s traffic, it also takes into account historical information, such as the long term value of the users that...
Read more »

Posted in Commentary & Analysis | No Comments »

Twitter Hash Tags

January 30, 2010
By Jeff Selig

Hashtags can be indexed and displayed in your group tweets by first following @hashtags. The service will follow you back automatically. Second step is to get familiar with hashtag commands, so that you only broadcast a message out to the people you want to receive it, those being the members of your hashtag group....
Read more »

Tags: , ,
Posted in Commentary & Analysis, Reference Information, SEO Analysis | No Comments »

Bayesian Algorithm for Search

January 25, 2010
By Jeff Selig
Bayesian Algorithm for Search

Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution of promising solutions. To obtain the structure of Bayesian network,...
Read more »

Tags: , ,
Posted in Commentary & Analysis, SEO Analysis, Search Marketing PPC, Social Media Metrics | 1 Comment »