Boston Media Domain

Here’s how we work:

We examine your business. This is not a laborious inspection that takes days or weeks to accomplish, but a top-level brain-picking session through which we learn what your business is about, who your customers are, why they buy, who your competitors are, what differentiates you from others in the minds of customers / prospects, and what your unique competencies are. We also want to know where you’re going - where you plan for your company to be a few years from now. (To help you get there, we must know where you want to go.) We routinely sign nondisclosure agreements (NDA’s) , of course.

We create a web strategy. Our strategy leverages your market advantages while simultaneously pushing key customer hot buttons. We appeal to what customers want and need and position you as the company to meet their needs and help them achieve their objectives - quickly, easily, and at reasonable cost. We can also handle all your collateral and PR needs through Boston Media Domain, being a seasoned provider of strategic marketing communications and PR programs to clients worldwide.

We create copy & site design. Once you’ve bought into our strategy, we get to work. Generally within six weeks of project launch, you have first-draft website copy. With your approval, we then deliver a full design that reflects your objectives and is consistent with your corporate culture. We include client-supplied photography and site executions of your logo. Once you approve the design, any final touches are completed and the site goes live. (We can recommend a company to host your site, too.)

We optimize the “live” site and submit it to search engines. Our site optimization specialist looks at how customers access web-based information from businesses similar to yours, and uses what she learns to “optimize” your site for the best possible results in key search engines. She “codes” the site, submits it, and usually within a few weeks, you begin to see the results.

Follow-up. Websites are not static; they are living things that grow and change over time, just like your company. As your company’s needs change, we’ll be available to help you update your site to accommodate the changing face of your business.