Photo by extranoiseThe QCP algorithm uses a combination of metrics to assess the EPC that you will be paid for the traffic you have driven. In addition to looking at the revenue driven by yesterday’s traffic, it also takes into account historical information, such as the long term value of the users that...
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Ebay’s QCP algo and EPC
Twitter Hash Tags
Hashtags can be indexed and displayed in your group tweets by first following @hashtags. The service will follow you back automatically.
Second step is to get familiar with hashtag commands, so that you only broadcast a message out to the people you want to...
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Bayesian Algorithm for Search
Is there a better search methodology than linking structures and authority of those links used by Google?
The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution...
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What Does a Social Media Community Manager Do?
One of the star players in Social Media is the “Community Manager”. Responsible for the management and revitalization of communities on a Companies or Causes site.
1 .- Sites embody...
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Web Analytics, Magicians of Metrics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Jim Sterne, founder of the Web Analytics Association, said it...
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The Meaning and Future of the Semantic Web
Many of today’s search engines rely on keywords. That is, the user enters the relevant words in your search ( “Albert Einstein” and “Nobel”, eg.), And the application returns...
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Get Found Now, local search secrets exposed, book review
“How to Achieve High Rankings in Google, Yahoo and Bing for Your Business”
Written by Richard Geasey and Shannon Evans
Small business need to be found. Where are they located ,...
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When Google Disappoints
As a G2 I am deeply disappointed by seeing these types of results in Google Suggest.
This function...
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Google Reveals Factors for Ranking Tweets
Photo by gualtieroIt’s ok to say “no” to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your...
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Dunbar’s Number is Forcing Me to Unfollow You
“Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who...
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2010 Strategies and Positioning for the Online World
Some forms of electronic commerce are set to-business (B2B), business to consumer (B2C) or consumer to consumer (C2C). But the Internet is primarily a tool of effective intercommunication between...
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Musicians Make the Best Web Analysts
Music is Math, Web Analytics is Music to my Ears
Gottfried Leibniz once wrote: “Music is an exercise in arithmetic secret, and who gives it ignores that handles numbers “
Are...
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JavaScript and SEO
Baidu doesn’t, yahoo doesn’t, and I am pretty sure bing (the new Microsoft search engine) doesn’t. Doesn’t what you ask? Index javascript. So you now ask, “How do I design...
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11 top SEM, PPC and SEO 2010 goals
Photo by pfalaUnderstand the relationship between components of an SEM campaign
Consider the context of contextual campaigns
Analyze your funnel metrics
Use ad copy to be effective, not just ‘different to be...
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Social Media ROI: Socialnomics
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters...
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