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Twitter Hash Tags

January 30, 2010
By Jeff Selig

Hashtags can be indexed and displayed in your group tweets by first following @hashtags. The service will follow you back automatically. Second step is to get familiar with hashtag commands, so that you only broadcast a message out to the people you want to receive it, those being the members of your hashtag group....
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Bayesian Algorithm for Search

January 25, 2010
By Jeff Selig
Bayesian Algorithm for Search

Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution...
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What Does a Social Media Community Manager Do?

January 24, 2010
By Jeff Selig
What Does a Social Media Community Manager Do?

One of the star players in Social Media is the “Community Manager”. Responsible for the management and revitalization of communities on a Companies or Causes site. 1 .- Sites embody a community of real people with faces, voices and names. And gradually, they will produce...
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Web Analytics, Magicians of Metrics

January 21, 2010
By Jeff Selig
Web Analytics, Magicians of Metrics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Jim Sterne, founder of the Web Analytics Association, said it...
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The Meaning and Future of the Semantic Web

January 20, 2010
By Jeff Selig
The Meaning and Future of the Semantic Web

Many of today’s search engines rely on keywords. That is, the user enters the relevant words in your search ( “Albert Einstein” and “Nobel”, eg.), And the application returns...
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Get Found Now, local search secrets exposed, book review

January 17, 2010
By Jeff Selig
Get Found Now, local search secrets exposed, book review

“How to Achieve High Rankings in Google, Yahoo and Bing for Your Business” Written by Richard Geasey and Shannon Evans Small business need to be found. Where are they located ,...
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When Google Disappoints

January 15, 2010
By Jeff Selig
When Google Disappoints

As a G2 I am deeply disappointed by seeing these types of results in Google Suggest. This function...
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Google Reveals Factors for Ranking Tweets

January 14, 2010
By Jeff Selig
Google Reveals Factors for Ranking Tweets

Photo by gualtieroIt’s ok to say “no” to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your...
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Dunbar’s Number is Forcing Me to Unfollow You

January 7, 2010
By Jeff Selig
Dunbar’s Number is Forcing Me to Unfollow You

“Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who...
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2010 Strategies and Positioning for the Online World

January 5, 2010
By Jeff Selig
2010 Strategies and Positioning for the Online World

Some forms of electronic commerce are set to-business (B2B), business to consumer (B2C) or consumer to consumer (C2C). But the Internet is primarily a tool of effective intercommunication between...
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Musicians Make the Best Web Analysts

December 26, 2009
By Jeff Selig
Musicians Make the Best Web Analysts

Music is Math, Web Analytics is Music to my Ears Gottfried Leibniz once wrote: “Music is an exercise in arithmetic secret, and who gives it ignores that handles numbers “ Are...
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JavaScript and SEO

December 25, 2009
By Jeff Selig
JavaScript and SEO

Baidu doesn’t, yahoo doesn’t, and I am pretty sure bing (the new Microsoft search engine) doesn’t. Doesn’t what you ask? Index javascript. So you now ask, “How do I design...
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11 top SEM, PPC and SEO 2010 goals

December 25, 2009
By Jeff Selig
11 top SEM, PPC and SEO 2010 goals

Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be...
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Social Media ROI: Socialnomics

December 20, 2009
By Jeff Selig

If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters...
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Social Media Optimization – Shifting the Landscape of Search Engine Marketing

December 16, 2009
By Jeff Selig
Social Media Optimization – Shifting the Landscape of Search Engine Marketing

Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity....
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