1) google updates 1-2 times a day 2) dont chase algos 3) provide solid content Google Algorithm Updates in 2017 Intrusive Interstitial Penalty: 2017 started with the Intrusive Interstitial Penalty, rolled out to punish those who were wreaking havoc to the…
State of Search Engine Optimization 2016
State of Search Engine Optimization (SEO) 2016 with a little help from my friend David @davidiwanow boston state of SEO 2016 State of SEO 2016 Evolution of Search Where have we come over last few years? Google’s evolution up to…
5 Must Have Mobile Strategies for 2014
Programmatic thinking Programmatic advertising enables brands to pinpoint audiences and deliver the right message, at the right time, in the right place. As a result, media wastage is significantly reduced, buying efficiency improved and overall campaign effectiveness boosted. An in-store…
Customer Loyalty Math NPS
Net Promoter Score (NPS) How the Net Promoter Score Helps You Benchmark Customer Loyalty NPS is a customer loyalty metric created by Fred Reichheld, and used in customer satisfaction research. NPS is the most popular and proven metric for measuring…
8 Website Health Check Tools and Tests
This a group of tests and tools for checking your website’s health. 1. Speed test http://www.webpagetest.org http://tools.pingdom.com/fpt/ 2. Code check http://validator.w3.org 3. Online blacklist checker http://www.webhostinghub.com/support/tools/online-blacklist-checker 4. Pagerank checker. A grade of 0 is poor and 10 is wonderful (logarithmic…
Media Terms and Meanings
Glossary of Advertising / Media Terms Broadcast Terms General Terms Internet Terms Out-of-Home Terms Print Terms Broadcast Media Terms Adjacency an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions. Affidavit a statement,…